About Matt Hoffman

For two decades Matt Hoffman has been pushing the boundaries of sports advertising and storytelling for the world’s leading brands. Nike collaborations with his brother Mark launched his directing career and resulted in some of the most iconic and beloved films in Nike’s history, establishing his status as a master storyteller. Acclaimed works for Gatorade, Michelob, Nissan, ESPN, and Capital One highlight an awe-inspiring list of celebrities, brands, agencies and awards. A 360 LED wall installation, featuring Kobe Bryant and Gwen Stefani, helped secure the 2028 Olympic bid for the City of Los Angeles. In 2016 Matt and his brother Mark formed full-service production house HB Studios with executive producer John Beverage based in LA and NYC. He lives in Ashland, Oregon with wife Noelle and children Desmond and Viva.